&Tradition was founded in Copenhagen in 2010 and deliberately builds a bridge between design history and contemporary design practices. The collection includes reissues of designs by figures such as Verner Panton and Jørn Utzon, alongside contemporary work by designers including Space Copenhagen, Anderssen & Voll and Hee Welling.

Its design language moves between Scandinavian simplicity and more sculptural, expressive forms, with particular attention to proportion, colour and tactility. Furniture, lighting and objects are crafted from a wide range of materials, including wood, stone, metal, glass, textiles and recycled plastics.

By placing historic designs alongside new collections, &Tradition creates a layered whole in which different generations and design perspectives enter into a natural dialogue.